ANALYZING HAIDILAO'S PROMOTIONAL MIX: A STRATEGY FOR DOMINANCE

Haidilao has achieved remarkable success in the global hot pot industry, and its achievement can be attributed to a well-crafted marketing mix. The company utilizes a variety of tactics across the four Ps: product, price, place, and promotion. Haidilao's renowned hot pot offering is known for its quality, attracting a loyal customer base. The compa